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CN Smartphone Shipments Drop 4% YoY in 2Q; Headwinds Expected to Be More Complex in 2H: IDC
16 Jul 2025 07:16
According to data released by international market research firm IDC, China's smartphone market contracted in 2Q25 after six consecutive quarters of growth.

Specifically, overall shipments in 2Q fell by 4% YoY to 69 million units because of weakened consumer demand and a slowdown in growth driven by government subsidies.

Huawei, even though its shipments decreased by 3.4% YoY to 12.5 million units, has ranked first in shipment market share in 2Q, followed by Vivo, which saw its shipments down by 10.1% YoY to 11.9 million units. OPPO ranked third, with shipments declining by 5% YoY to 10.7 million units.

Ranked fourth and fifth were XIAOMI-W (01810.HK) and Apple (AAPL.US), with the former being the only smartphone maker to achieve shipment growth in 2Q. Its shipments increased by 3.4% to 10.4 million units.

Given that the current economic environment is still facing many challenges and consumer confidence is still low, IDC believes that a sharp increase in smartphone demand is rather unlikely in the short term, and that the handset market will be thrown into a more complex situation in 2H.
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